We designed a graphic identity that shows the concept of the brand in its look.
OUSA represents the connection between years of experience in the manufacture of comfort pieces and the timeless trend of contemporary design.
We were asked to create a brand in which the product is the protagonist and speaks for itself. In order to make the products stand out, we designed a simple font for the logo in monochromatic tones. All of this was reflected in every branding element developed as well as in the online store.
The name “Ousa” came along with the concept, showcasing frontality and simplicity as main characteristics. Through this process we came to the conclusion that the brand would have to communicate boldly, and that is why we chose the name Ousa (Bold in Portuguese).
We developed the 3D Renders in order to simulate a product photography and inserted the products in 3 dimensional environments. The 3D images lead to a better understanding of how they behave in a realistic scenario.
